From Nut Butter Startup to $540,000 in Four Months

The nuts to riches story of 99 Monkeys and
Pic's Peanut Butter

Here’s the story of a dad from Melbourne who quit his day job to make nut butter which he sold at farmers markets, and how in under 5 years, that turned him into a millionaire.

Nick Sheridan created 99th Monkey in Melbourne in 2013. The dad-of-two with 'zero business experience' turned his passion for peanut butter into a million dollar brand that turned over $540,000 in lockdown alone.

“As a former journalist living in London and training for my first marathon in 2012, I became obsessed with peanut butter,” said Nick. “I was trying to eat as clean as possible, so I started making my own peanut butter and experimenting with other nut butters.”

Disappointed to find most nut butter filled with sugars and additives, Nick started making his own nut butters without all the nasty extras, in the tiny kitchen of his one-bedroom London apartment.

Nick’s goal was to create nut butter that not only tastes great but food that is good for your health and friendly to the environment.

“When my wife and I returned to Melbourne, I decided to turn my nut butter obsession into a business”. 99 Monkeys began with ‘zero expertise’ in the food or retail trade.

Nick first began selling his product at farmers’ markets and online. By the end of 2017, 99th Monkey spread their nut butter products to approximately 800 shops before entering into a million dollar Coles deal. But you can still find Nick visiting his favourite farmers markets in Melbourne, spreading the joy of simple, delicious food.

Nut butter is a growing market because it’s natural, full of protein and an energy booster. The global appetite for clean, plant-based proteins is growing rapidly. The Almond Butter market is valued at 610 million USD in 2020 and is estimated to reach 1060 million USD by the end of 2025. The worldwide peanut butter market was $3.4 billion in 2020.

Of course Nick is not the only Nut Butter success story…

Pic's Peanut Butter is a $50 million success story which all started with the Nut Butter Mill.

Pic’s Peanut Butter is one of the most respected brands in New Zealand. In Pic Picot’s book Pic: Adventures in sailing, business, and love, he tells the story of growing a one-person peanut butter business in his garage to employing 50 people in a factory complex capable of producing more than $50 million worth of peanut, cashew and almond butter.

“I thought I would slide into quiet retirement,” Picot said. “I was 55 and had enough money to get by if I was careful, but then the peanut butter sort of came along really.”

Pic made 400 jars in his first year, and now turns out 3.5 million. Pic’s has won many food and business awards (including Deloitte’s Fast 50 index of fastest growing companies twice!).

When Pic’s started doing factory tours, the production boss was concerned people would see how everything was made and start their own peanut butter factories! But the nut butter market is big enough for many large and small players.

The business has been profitable since the beginning and grown rapidly. The revenue for all nut butter products is now about $15 million including exports, which are about 30% of production.

Pic’s Really Good Peanut Butter is made from peanuts grown in Australia and processed in New Zealand, which attracts customers with the “buy local” ethos.  Australia is Pic’s largest export market.

European Distribution for Vince Russell Nut Butter Mills

Request a quotation below for delivery or installation of your Nut Butter Mill Station

We offer turnkey concepts for a dedicated fresh nut butter station with your own mills in store.

The nut butter station includes solid wood furniture made in the Rhône, signage, back panel, recipes … everything is included!

The Vince Russell Nut Butter Mill Station

Our European distributor also offer premium quality oilseeds and blends, as well as reusable glass containers. We take care of everything !

The tools at your disposal: Peanut butter and nut butter mills, recipe sheets, vegetable milk poster, consumer instructions, screen-printed glass jars, point of sale.

All the nuts (almonds, hazelnuts, pistachios, peanuts, cashews, macadamia nuts, etc.), alone or in a mixture, can be processed into purees, right before your eyes.

Robustness Performance

Our mill has been manufactured for over 30 years, in the same factory, specializing in high performance motors. It is robust with its grinding discs 2 times wider and heavier than all the other mills on the market. It can reach a rate of 50 kg per hour and is designed for intensive use.

You can also make spreads, without oil or added sugar, with the oilseeds of your choice and chocolate palettes! But also salty spreads with spicy coated oilseeds, like cashews with curry or pepper.

Our mill allows you to make fresh oilseed mash, artisanal and without additives, from roasted whole nuts. The Vince Russell mill is the only nut butter mill in the world that allows you to choose the desired texture, Smooth, Medium or Crunchy.

Request a quotation for Nut Butter Mills in Europe

Quotation Request Europe
We never share your email address with anyone, we send news once per month or less, with new recipes, news and promotions.
For more information, please check our privacy policy.

Affordable Wholefoods
gets two new Nut Butter Mills

Nut Butter Mill Station at Affordable Wholefoods in Coffs Harbour

Affordable Wholefoods in Coffs Harbour, owner Denise and her daughter get two new Nut Butter Mills

Two new Vince Russell Nut Butter Mills were installed at Affordable Wholefoods up in Coffs Harbour!

Fresh nut butters are now made daily! Locals around Coffs Harbour and the Rainbow Region should pop in and try the delicious new nut butter blends.

We personally delivered and installed the Mills, and did a training session to go over the easy use and maintenance of the mills, as well as introducing new techniques such as adjusting settings to get even smoother grades of nut butter.

Nut Butter Mill Station at Affordable Wholefoods in Lismore
Nut Butter Mill Station at Affordable Wholefoods in Lismore, NSW
The Affordable Wholefoods store in Lismore and Coffs Harbour stocks a large range of quality organic, non-organic and gluten free products. Keeping food real and supporting healthy appetites across the Northern regions of New South Wales. Affordable Wholefoods is proud to buy directly from over 40 local farmers and small businesses in support of our community. Known for our quality, freshness and friendly service, come shop with us or browse our range of healthy wholefood recipes.

New care product for Nut Butter Mill
Beeswax Spout Cover

Vince Russell Beeswax Spout covers which are made from 100% GOTS certified organic cotton, Australian beeswax, Australian jojoba oil, organic coconut oil and dammar resin.
They are reusable, washable, eco-friendly and compostable and can last 6-12 months.

Peanut Butter Machines at the Naturally Good Expo

Far more than just a tradeshow, Naturally Good Expo is a total business event that’s 100% devoted to all things healthy, organic and natural. As the largest event for healthy retailers, brands and practitioners in the Southern Hemisphere, it’s the place where serious buyers meet with suppliers for two days of business, networking, education and to celebrate the latest exciting opportunities within the health and wellness retail market

To stay up-to-date on our latest events news, please subscribe to our newsletter below.

Nut Butter Mill in Coles Local supermarket, Scoop n Weigh.

Try the Vince Russell Nut Butter Machine at Coles Local in Surrey Hills, Victoria and Coles Eastgardens NSW, more to come...

Featuring fresh peanut butter, cashew butter, almond butter, etc., the new Coles Local stores have their own nut butter machine in store. This gives them an edge in the consumer food market who are increasingly aware of the health benefits of fresh, sugar-free and preservative free food. Many supermarkets such as some IGAs are already ahead of the competition by offering fresh nut butter from the Vince Russell Nut Butter Mill. Will Woolworths Metro and the Metrocash group take up the challenge?

Keeping up with consumer’s ever changing eating habits, the new Coles Local stores offers an extensive vegetarian and vegan range, including the Beyond Meat range. There is also plenty in the line of sweet treats and baked goods including exclusive Brunetti panettones, noisette pastries as well as the Laurent range of bread, cakes and pastries.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Coles Local supermarket offers a tailored in-store experience and a thoughtfully crafted range of high quality local and imported products, designed specifically to meet the needs of the local community.

“Coles Local gives the Surrey Hills community the convenience of a supermarket with the character of a specialty store,” said Coles CEO Steven Cain.

“The great thing about Coles Local is that it makes life easier for our customers and helps them explore their love of food. Our customers have told us they’re often juggling shopping with a busy family and work schedule, so there will always be a friendly team member who can help them find the specialty products they want to take home for their families.”

Proud Aussie Made company gives the world a taste of its fine engineering

The story of our Nut Butter Mills is published on the Dynamic Export website.

Key points;

  • Enviable reputation for practical design, functionality and reliability
  • So robust and well-designed… machines manufactured 30 years ago are still in use today and performing in the most demanding environments
  • Nut butter mills are now exported from Australia to over 20 different countries around the globe
  • Company and its products an enviable reputation for rugged durability and reliability
  • Performance versatility and easy maintenance of the nut butter mill that attracts both health and whole food store owners
  • Australia continues to demonstrate to the world that it can be at the engineering value-add forefront

Still pumping out nut butter after 35 years

Our original mills were first created in 1980 when Durst Engineers were approached by Vince Russell to create a Peanut Butter Machine. Some of our first mills are still in operation and haven’t required repairs since they first started grinding out nut butter. You can read testimonials from happy customers here.

It’s no surprise these mills are so robust and durable, the parent company Durst is about to celebrate it’s centenary, that’s 100 years of fine engineering and design based in Australia. Since its inception the company has built up a reputation for reliability and innovation.